Kelly St.

Designers and the Ampersand

2010-08-09T16:32:00.005-05:00

Why do graphic designers worship the ampersand so much? It's almost surprising to look through a designer's type portfolio and not see a recreation of a overly large ampersand. But why all the fascination with a symbol thats really just filling in for and?Some say it's because it is the most unique character in our typographer's arsenal, while others say it is because of the ampersand's beautiful

Type Project X.2

2009-10-22T17:48:00.011-05:00

For this next part the goal was to use our letter (J) as points, a sentence/phrase (a single quote form the beginning narrative of Disney's Jungle Book) as lines, and text (the narrative from Jungle Book) as planes to be composed in a composition that illustrates the visual interaction/contrast between the design principles of typography: texture, rhythm, structure, kinetics, and tonality.First

Type Project X.1

2009-10-21T23:14:00.012-05:00

Basically the goal of the assignment was to take a letterform, in my case I was assigned the unimpressive "J," and compose it in any typeface and orientation to emphasis the character of the letter, what makes it a "J."So I started in Illustrator and typed out an upper case and a lower case "J" in every typeface, in the whole family of the typeface. So I had italic and bold, and extra bold. More

Senior Year: Part I

2009-10-18T02:02:00.002-05:00

It's about half way through the first semester of my senior year and I thought I should bring my blog up to date, so I am pretending that today actually took place in September and that I have been religiously keeping this blog. :DWell it is going to be another busy year. Not only am I taking five classes, but I have to wake up at 6:30 every morning to get to class before 8:30, and I am not a

start on facebook application

2009-04-27T01:30:00.004-05:00

The last image is still in progress, but the buttons and frame I think I will keep as they are, so all I have left to do is draw in the "map" of cultivaitve of the places a player can go, similar to the sorority map a few posts ago.

start on standards manual

2009-04-27T01:27:00.004-05:00

system aplication ideas

2009-04-26T16:14:00.003-05:00

At first I was planning on designing a student materials/tools pack: portfolio bag, ruler, sketchbook, graphing paper, mechanical pencils, ect... but I don't think I want to get into screen printing right now with the time we have to get the project done. So I was thinking of putting together the web page for cultivative and also a facebook application game that models how cultivative would

inspirational Standards Manuals

2009-04-21T01:37:00.004-05:00

I chose this system as inspiration for its colorfulness and changing layouts.I liked this manual because it has similar elements to my own identity and has a nice orderly layout. The pictures loaded in descending order so the beginning page is the bottom one.

Changes

2009-04-17T22:46:00.002-05:00

I decided not to do a booklet, but have large cards, the size of my letter, one with the cultivative mission/about the organization, and one each for the categories of participation: student, mentor, sponsor, and client. I really don't want to repeat the same format that I used on my folder and letter, with the multiple pictures and the black bar, nor do I want to use the blue word cloud, but I

business system update

2009-04-10T15:24:00.005-05:00

I added a few more items to my business system. I decided that the letter would be sent in the mail along with a little booklet of information explaining what my business does and the different categories of people involved in the program. Also accompanying these will be a postcard that the receiver can send back and a business card. All of these pieces will be held in a folder and sent in an

Inspirational Design for Business Systems

2009-03-11T10:07:00.004-05:00

Final Cultivative logo direction

2009-03-07T21:22:00.001-06:00

Any comments on tweaking, what works, what isn't.

Cultivative logo roughs III

2009-03-01T15:48:00.004-06:00

These are variations, with slight tweaking of the logo roughs from part II that my critique group had selected as their favorites. I took their feedback and incorporated their ideas into my current designs.

Cultivative logo roughs II

2009-03-01T15:32:00.005-06:00

The following images are my digital roughs of the selected ideas from my logo roughs part I.Most of the designs involve the letter "C" some way either directly or abstractly. They represent growth, knowledge, and/or creativity. The elephants are to connect with the passing on of wisdom or the gaining of wisdom.

Cultivative logo roughs I

2009-03-01T14:50:00.006-06:00

This are my first generation of my logos to represent cultivative.

New Design Brief

2009-02-21T23:22:00.004-06:00

After our critique I decided to implement some of the suggestions made about the service my company does, as well as the people who will be able to participate in my organization. I made some changes to the posted design brief, but I made a new one. I added a small style board in the margin to illustrate the company again since half of my previous board no longer applies to my company.

Style Board

2009-02-21T14:13:00.002-06:00

Here is my style board, it illustrates my company's personality and function. I wanted to use fresh, green, and "trendy" images to convey the idea that we are a creative organization founded on the young generations about to transition into the generation of now. Meaning the "kids" that will start to take over the everyday aspects of the working world. The new "kids" on the block, the future

2009-02-11T11:36:00.003-06:00

I decided on a direction and came up with a name. I also decided on the finer points of what my company's image would be by writing the following design brief and a style board. Design Brief: Cultivative is a student-based organization very similar to Habitat for Humanity, Youth Builder, and Extreme Makeover Home Edition. What we do differently is we organize groups of

Company Logo Design-Pt 1 Ideas

2009-02-04T13:30:00.004-06:00

After researching lots of different housing crisis articles, certain ideas have formed and captured my attention.The first, unfortunately is fairly similar to Jess's idea about The Extreme Makeover Home Edition on a smaller scale, but how my idea differs is that it operates like Habitat for Humanity, but also students from nearby colleges, high schools, and a few community volunteers design, plan

Final design

2009-02-01T12:14:00.005-06:00

This is the final design I came up with for the Ashley Furniture stores. I wanted the logo to appeal to the middle aged and older women who own homes. The logo needed to say furniture, homey, comfy, casual, durable, and elegance. After considerable thought and consideration of feedback from my teacher and peers I decided to go with the brown and gray color scheme because the blue was pretty much

Redesign Ideas

2009-02-01T00:01:00.003-06:00

I need some feedback on which one to go with, as well as which color combination looks good. It would be helpful if you give the number of the logo you are discussing first, before you start critiquing it.

Poor Logos, they're poorly designed

2009-01-24T17:06:00.011-06:00

First project: Logo Re-DesignFirst step: Find logos that are poorly designed or ineffective.First Logo: NWA Northwest Airlines flies to more than 230 cities world wide, has over 450 air crafts, and support a corporate culture founded off the respect and value they place on diversity. Sounds like a great company that is very accepting of everyone, but their logo does not seem to